What happened
Adobe has launched a new enterprise tool called LLM Optimizer to help businesses manage their visibility on AI-powered platforms. The tool is designed to assist companies as consumer behavior increasingly shifts toward discovering products and services through AI chat and browsers.
Why it matters
- Businesses now need to optimize for AI-driven discovery to maintain brand visibility as traditional search declines in importance.
- Companies that do not adapt risk losing influence over how their brand is presented in AI-generated responses.
- The tool addresses the rapid growth in traffic from generative AI sources to retail and other industry websites.
Key facts
- 1. Adobe LLM Optimizer was announced in 2025 as a response to changing consumer discovery habits.
- 2. U.S. retail sites saw a 3,500% increase in traffic from generative AI sources between July 2024 and May 2025.
- 3. The tool is now available to Adobe Experience Manager customers on AMS and Cloud Service.
