Adobe has launched Catalog Agent, an AI-powered product discovery tool that increased AI-driven retail traffic by 693% during the 2025 holiday season. The tool enhances product catalogues for AI shopping assistants like ChatGPT and Copilot.
TL;DR
- Adobe's Catalog Agent structures product data for better AI interpretation, driving a 693% surge in AI-driven retail traffic during the 2025 holiday season.
- The tool enables AI assistants to provide more accurate recommendations without requiring changes to existing storefronts.
- This development highlights the growing influence of AI in shopping journeys and the need for AI-ready product catalogues.
What happened
Adobe has introduced Catalog Agent, a new AI-powered product discovery capability within Adobe Commerce. This tool helps brands make their products more visible to AI-powered shopping assistants like ChatGPT, Microsoft Copilot, Claude, and Gemini.
Catalog Agent structures and enriches product data, providing detailed information such as specifications, attributes, pricing, availability, compatibility, variants, and product relationships. This enrichment enables AI systems to better understand and recommend items listed on ecommerce platforms.
According to Adobe Digital Insights, traffic from AI sources to US retail websites increased by 125% year-on-year between April and June 2026. During the 2025 holiday shopping season, AI-driven traffic surged by 693% compared to the previous year, underscoring the growing influence of AI-assisted shopping journeys.
Why it matters
Catalog Agent allows AI systems to move beyond simple keyword-based searches by providing richer contextual information about products. This capability helps AI assistants generate more relevant responses to detailed consumer queries, such as recommendations for specific product features or comparisons between products.
One of the key features of Catalog Agent is that it does not require brands to redesign their existing online stores. The tool exposes information through a machine-readable layer intended for AI crawlers and LLM-powered discovery systems, keeping customer-facing storefronts unchanged.
Adobe stated that Catalog Agent can enrich product names, descriptions, and use-case information within the Adobe Commerce catalogue itself. This ensures consistency across storefronts, marketplaces, advertising channels, and AI-powered shopping experiences.
Key facts
- Adobe Catalog Agent is designed to enhance product catalogues for AI-powered shopping assistants.
- The tool provides detailed product information, including specifications, attributes, pricing, availability, compatibility, variants, and product relationships.
- AI-driven traffic to US retail websites increased by 125% year-on-year between April and June 2026, according to Adobe Digital Insights.
- During the 2025 holiday shopping season, AI-driven traffic surged by 693% compared to the previous year.
- Catalog Agent enables AI assistants to provide more accurate recommendations without requiring changes to existing storefronts.
- The tool ensures consistency across storefronts, marketplaces, advertising channels, and AI-powered shopping experiences.
- Catalog Agent is part of Adobe Commerce, aimed at helping retailers and brands adapt to the growing use of AI-powered shopping assistants.
- The new offering is powered by Adobe Catalog Agent, which structures and enriches product data for better AI interpretation.
Context
The launch of Catalog Agent reflects the changing consumer behaviour, with more shoppers turning to conversational AI tools to research products, compare options, and seek recommendations before visiting ecommerce websites.
This development highlights the growing influence of AI in shopping journeys and the need for AI-ready product catalogues. As AI-powered shopping assistants become more prevalent, tools like Catalog Agent will be crucial for brands looking to stay competitive in the ecommerce landscape.
Adobe's move underscores the broader trend of integrating AI capabilities into various aspects of the retail and ecommerce industries, aiming to enhance the shopping experience and drive sales.