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AI Giants OpenAI, Anthropic, Perplexity Expand in India for Next Billion Users

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AI Giants OpenAI, Anthropic, Perplexity Expand in India for Next Billion Users

What happened

OpenAI, Anthropic, and Perplexity are expanding their operations in India by opening offices and forming partnerships. These moves aim to access one of the world’s largest and fastest-growing markets for artificial intelligence.

Why it matters

  • India represents a major new frontier for global AI adoption, with the potential to reach hundreds of millions of new users.
  • The expansion signals intense competition among leading AI companies to establish dominance in a critical emerging market.
  • Success in India could shape the next phase of global AI growth, similar to the “next billion users” era in mobile and internet services.

Key facts

  1. 1. Anthropic plans to open its first India office in Bengaluru by early 2026.
  2. 2. Over 90% of Indian workers already use AI tools, the highest rate globally.
  3. 3. Perplexity recently partnered with Bharti Airtel to offer free subscriptions to 360 million Airtel users in India.

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