ChatGPT Ads is now available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, marking its expansion to over 60 countries. This move follows earlier launches in Australia, New Zealand, Japan, South Korea, and India.
TL;DR
- ChatGPT Ads expands to seven new markets in Southeast Asia and Taiwan, reaching over 60 countries.
- Advertisers can access ChatGPT Ads through OpenAI's Ads Solutions team, agency partners, and technology partners, with self-service options available.
- The expansion aims to democratize access to AI by supporting free and low-cost access to ChatGPT, with ads shown only to users on Free and Go plans.
What happened
Starting today, ChatGPT Ads is rolling out across Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan. This expansion follows previous launches in Australia, New Zealand, Japan, South Korea, and India, making ChatGPT Ads available in over 60 countries.
Advertisers can access ChatGPT Ads through OpenAI's Ads Solutions team, agency partners including dentsu, Havas Media, Omnicom Media, Publicis Groupe, and WPP, and technology partners. Self-service access is also available for eligible businesses through Ads Manager.
ChatGPT Ads aims to support free and low-cost access to ChatGPT, with ads shown only to users on the Free and Go plans. Plus, Pro, and Enterprise subscriptions remain ad-free.
Why it matters
This expansion provides new opportunities for businesses in Southeast Asia and Taiwan to reach a global audience through ChatGPT Ads. It also democratizes access to AI by supporting free and low-cost access to ChatGPT.
Advertisers can leverage ChatGPT Ads to reach users as they explore and evaluate their options, introducing relevant products and services in a conversational context. This can be particularly useful for marketers looking to target users in their decision-making moments.
The expansion is part of OpenAI's broader goal to build a global ads platform, with plans to introduce new formats, optimization tools, and measurement solutions in the coming months.
Key facts
- ChatGPT Ads is now available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan.
- The expansion brings ChatGPT Ads to over 60 countries.
- Advertisers can access ChatGPT Ads through OpenAI's Ads Solutions team, agency partners, and technology partners.
- Self-service access is available for eligible businesses through Ads Manager.
- Ads are shown only to users on the Free and Go plans, with Plus, Pro, and Enterprise subscriptions remaining ad-free.
- ChatGPT Ads reached $1 billion in annualized revenue run rate in less than 200 days after launch.
- Tens of thousands of advertisers are now running ads in ChatGPT.
- OpenAI plans to continue expanding into new markets and building new formats, optimization tools, and measurement solutions.
Context
ChatGPT Ads is a new channel for marketing that allows advertisers to reach people as they explore and evaluate their options. By introducing relevant products and services, ads can be useful in the moments that spur discovery and shape decisions.
OpenAI's approach to advertising is guided by its ads principles, which emphasize protecting the trust people place in ChatGPT. Ads in ChatGPT are always clearly labeled and separate from ChatGPT's answers, and advertising does not influence the answers ChatGPT provides.
The expansion of ChatGPT Ads to Southeast Asia and Taiwan is part of OpenAI's broader goal to build a global ads platform. This expansion provides new opportunities for businesses in these regions to reach a global audience and democratize access to AI.
