GNW Consulting has introduced Leo, a tool designed to streamline generative engineering operations (GEO) for B2B organizations. New research shows 92% of B2B companies are already experimenting with GEO, but only 78% report measurable ROI.
TL;DR
- GNW Consulting launches Leo to optimize LLM content placement for B2B teams.
- New research reveals 92% of B2B organizations are experimenting with GEO, but only 78% see ROI.
- Leo integrates with Webflow to simplify the content publishing process for AI search environments.
What happened
GNW Consulting, a Gilbert, Arizona-based MarTech agency, announced the launch of Leo on July 29. Leo is a proprietary application aimed at helping B2B marketing teams create and publish content optimized for large language models (LLMs) and AI-powered search environments. According to PR Newswire, the company's first-half 2026 revenue is already approaching its total 2025 revenue.
The launch coincides with the release of the 2026 State of GEO in B2B Marketing report, produced in partnership with Demand Metric. The report surveyed B2B marketing and revenue leaders, revealing that 92% of organizations are experimenting with or operationalizing GEO tools, with 78% reporting measurable ROI.
Why it matters
For developers and startups, Leo's direct publishing to Webflow integration could serve as a model for simplifying content optimization processes. The tool's focus on governance and best practices at the point of content creation highlights the importance of integrating GEO into existing workflows.
Investors should note the significant adoption gap between experimentation (92%) and measurable ROI (78%). This suggests a market opportunity for tools that can help organizations bridge this gap and achieve consistent, scalable results from their GEO investments.
Key facts
- 92% of B2B organizations are experimenting with or operationalizing GEO, per GNW Consulting and Demand Metric research.
- 78% of organizations actively investing in GEO report measurable ROI, according to the same research.
- Leo supports direct publishing to Webflow, removing the reformatting step that typically strips out technical elements required by AI search systems.
- GNW Consulting's first-half 2026 revenue is already approaching its total 2025 revenue, according to PR Newswire.
- Leo is part of GNW Consulting's broader GTM Orchestration Framework, which aligns marketing strategy, technology, data, and execution across revenue teams.
Context
The launch of Leo comes at a time when the AI industry is increasingly focused on the practical applications of generative AI in business operations. As more organizations experiment with GEO, the need for tools that can help them optimize and scale their efforts becomes more apparent.
Leo's integration with Webflow and its focus on governance and best practices at the point of content creation set it apart from other AI writing tools. This approach could serve as a model for other tools in the market, highlighting the importance of integrating GEO into existing workflows.