GWI has introduced a new AI Intelligence layer that enables businesses to interpret and segment over 45 billion verified datapoints through their existing LLMs or agentic infrastructure. This enhancement is part of GWI's agentic portfolio, which now offers more control and structured insights for both front-line users and in-house analyst teams.
TL;DR
- GWI launches an AI Intelligence layer that interprets 45B verified datapoints, enhancing its agentic portfolio.
- The new layer enables businesses to scope, segment, and cite data through existing LLMs or agentic infrastructure.
- The update includes guided workflow prompts, intelligent tools, and guardrails for consistent and tailored outputs.
What happened
GWI, the human intelligence company, has unveiled a new AI Intelligence layer as part of its agentic portfolio. This layer allows businesses to interpret, scope, segment, and cite from over 45 billion verified datapoints through their existing large language models (LLMs) or agentic infrastructure. The GWI agentic portfolio intelligently bridges GWI's global consumer attitudinal and behavioral data to AI assistants and agents via Model Context Protocol (MCP) or the Spark API. This new release brings more control and structured insight to both front-line users and in-house analyst teams, in an interface they're already familiar with.
Why it matters
This update enables non-experts to ask questions in natural language and receive guided workflow prompts that interpret user intent, delivering more robust and tailored outputs. In-house analysts and data specialists can predefine enterprise-wide audiences and segmentation, ensuring consistent results when colleagues self-serve for quick insights. The new GWI agentic portfolio includes guardrails, guided workflows, and intelligent tools that apply consistent global filters and taxonomy beneath every query, ensuring consistent answers. Additionally, GWI has launched the GWI Ad-Selling Workflow, which helps ad-sellers and commercial teams build pitch-ready narratives backed by real human data on client audiences and their behavior. This workflow operates through GWI's new agentic products in LLMs and bespoke builds within organizations.
Key facts
- GWI's new AI Intelligence layer interprets over 45 billion verified datapoints.
- The layer is compatible with major AI platforms, including ChatGPT, Claude, and Microsoft Copilot.
- Guided workflow prompts interpret user intent for more robust and tailored outputs.
- In-house analysts can predefine enterprise-wide audiences and segmentation for consistent results.
- The new portfolio includes guardrails, guided workflows, and intelligent tools for consistent answers.
- GWI Ad-Selling Workflow helps ad-sellers build pitch-ready narratives backed by real human data.
- GWI's human intelligence is grounded in more than 45 billion verified and proprietary behavioral datapoints collected annually over 17 years across 100+ countries.
- GWI was founded in 2009 and is trusted by leading brands, agencies, and media owners worldwide.
Context
GWI's new AI Intelligence layer represents a significant advancement in the integration of real human intelligence into business decisions and AI solutions. By combining real human research, data science, and agentic tools, GWI helps organizations make faster, more confident decisions based on how people actually think and behave. This update is part of GWI's ongoing efforts to enhance its agentic portfolio, making it a valuable tool for businesses looking to leverage AI for insights and decision-making. The compatibility with major AI platforms ensures that businesses can seamlessly integrate GWI's solutions into their existing workflows.