Keep Converting, an AI-powered e-commerce platform, raised $2 million in a pre-seed funding round led by Nuwa Capital and COTU Ventures. The startup aims to expand its engineering team and onboard more merchants.
TL;DR
- Keep Converting secures $2M pre-seed funding to scale its AI-driven e-commerce platform.
- The funding will support engineering team expansion and merchant onboarding.
- The platform reports an average 64% conversion-rate increase across active deployments.
What happened
Keep Converting, founded in 2025 by Mohammad El-Mougi and Manuel Prinz, raised $2 million in a pre-seed round. The round was led by Nuwa Capital and COTU Ventures. The e-commerce startup will use the funding to onboard merchants and expand its engineering team. Its AI platform personalizes product pages using visitor intent and traffic sources. The company reported an average 64% conversion-rate increase across active deployments. Keep Converting is integrated with Shopify, WooCommerce, Adobe Commerce, Zid, and Salla. It said setup takes about 10 minutes and most brands see measurable improvement within two weeks.
Why it matters
This funding round highlights the growing interest in AI-driven e-commerce solutions in the Middle East and North Africa region. Keep Converting's ability to significantly boost conversion rates positions it as a strong contender in the e-commerce space. The expansion of its engineering team will likely lead to further innovation and improvement of its AI platform. This development is particularly relevant for AI/ML developers, startup founders, and tech investors interested in the e-commerce sector and AI applications.
Key facts
- Keep Converting raised $2 million in a pre-seed funding round led by Nuwa Capital and COTU Ventures.
- The startup was founded in 2025 by Mohammad El-Mougi and Manuel Prinz.
- Keep Converting's AI platform personalizes product pages using visitor intent and traffic sources.
- The platform reports an average 64% conversion-rate increase across active deployments.
- Keep Converting is integrated with Shopify, WooCommerce, Adobe Commerce, Zid, and Salla.
- The company aims to use the funding to onboard merchants and expand its engineering team.
- Setup takes about 10 minutes, and most brands see measurable improvement within two weeks.
Context
The Middle East and North Africa region has seen significant growth in startup funding and expansion activity. This trend is driven by deals in various sectors, including e-commerce, artificial intelligence, education, and financial technology. Keep Converting's funding round is part of this broader trend, highlighting the region's increasing focus on AI-driven solutions. The startup's success in boosting conversion rates underscores the potential of AI in enhancing e-commerce platforms. This development is particularly relevant for AI/ML developers, startup founders, and tech investors looking to capitalize on the growing AI market in the region.
