Mirakl has launched Agentic Activation, the first enterprise solution to help merchants optimize product pages for AI agents, as data shows only 1% of pages meet LLM standards.
TL;DR
- Mirakl's new Agentic Activation product helps merchants optimize their catalogs for AI agent discovery and commerce.
- Only 1% of product pages currently score high enough to be reliably recommended by AI agents.
- AI agents influenced $67B in global Cyber Week 2025 sales, highlighting the revenue potential of AI-ready catalogs.
What happened
Mirakl, the Operating System for Intelligent Commerce, has launched Agentic Activation, a new enterprise product designed to help merchants optimize their product catalogs for AI agent discovery and commerce. The product includes two main features: Agentic Product Enrichment and Agentic Channels.
Agentic Product Enrichment automatically rewrites and enriches product content to make it more understandable by AI agents. It is powered by Mirakl's Catalog Transformer, which has been proven across 47 million+ product transformations with a 98% success rate.
Agentic Channels connects merchants directly to LLM platforms, starting with Microsoft Copilot, and manages the entire purchase process end-to-end. This includes inventory, pricing, fulfillment, and after-sales, as AI agents complete transactions autonomously on behalf of consumers.
Why it matters
Data from Mirakl's GEO Readiness Analyzer shows that the average product page scores only 48/100, well below the 61-point threshold where products become competitive for AI agent visibility. Only 1% of pages score above 80, the level at which products are reliably surfaced and recommended by AI agents.
AI agents already influenced $67B in global Cyber Week 2025 sales, highlighting the revenue potential of AI-ready catalogs. Merchants with unoptimized catalogs risk missing out on this growth.
Mirakl's solution is the first enterprise-grade product built to close the readiness gap for agentic commerce. It activates on existing merchant infrastructure, avoiding the need for architectural rebuilds and bespoke integrations.
Key facts
- Only 1% of product pages score above 80, the level at which products are reliably surfaced and recommended by AI agents.
- The average GEO score across all pages is 48 out of 100, well below the 61-point threshold for AI agent visibility.
- 43% of pages have no customer reviews, ratings, or Q&A, which AI relies on for recommendations.
- 86% of pages have poorly optimized product images that AI cannot fully read or index.
- Only 9% of pages provide the machine-readable data structure that allows AI to understand basic product details.
- AI agents influenced $67B in global Cyber Week 2025 sales, according to Salesforce.
- AI-referred traffic to U.S. retail sites surged 805% year-on-year on Black Friday, with AI-referred shoppers converting 42% more often than those from traditional channels, per Adobe.
- McKinsey projects global agentic commerce volume to reach $3 to $5 trillion by 2030.
Context
The launch of Agentic Activation comes as AI agents are increasingly influencing e-commerce sales. However, many merchants are struggling to optimize their product pages for AI discovery, risking exclusion from this growth.
Mirakl's solution is designed to address these challenges by providing merchants with the tools they need to optimize their catalogs for AI agents. This includes automatic product content enrichment and direct connections to LLM platforms.
As AI agents continue to play a larger role in e-commerce, solutions like Agentic Activation will become increasingly important for merchants looking to stay competitive.