NewEdge Capital Group advisors have swiftly adopted Anthropic's Claude AI, creating over 100 custom tools in just weeks. The rapid integration is transforming client meetings and workflows across the firm's two RIA businesses.
TL;DR
- NewEdge advisors have quickly embraced Anthropic's Claude AI, developing over 100 custom tools in weeks.
- The adoption is reshaping client meetings and workflows, with advisors leading the charge in creating practical use cases.
- This rapid integration aligns with industry trends, as 70% of advisors now actively use AI tools in their practices.
What happened
NewEdge Capital Group, LLC, has reported rapid, advisor-driven adoption of Claude, Anthropic's artificial intelligence platform. The firm granted firmwide access to advisors and staff across its two registered investment advisor (RIA) businesses in New York just weeks ago.
Advisors across both NewEdge Advisors and NewEdge Wealth have moved quickly beyond basic experimentation. They are building and deploying custom tools that are already changing how they prepare for and conduct client meetings.
James Jesse, chief executive of NewEdge Capital Group, emphasized the importance of AI's impact being felt across every advisor. 'The power of AI can't be limited to individual cases or point solutions if we expect it to revolutionize the way we serve clients, grow our firm and shape the future of our industry,' Jesse said.
Why it matters
The rapid adoption of Claude by NewEdge advisors highlights the growing trend of AI integration in the financial advisory industry. Advisors are leading the charge in creating practical use cases, which is a significant shift from traditional top-down implementations.
The efficiency gains reported by NewEdge advisors align with broader industry trends. A Spring 2026 InspereX Pulse Survey found that 70% of advisors now actively use at least one AI tool in their practice, with significant efficiency gains reported in research, client communication, and meeting preparation.
The adoption of AI in the financial advisory industry is not without its challenges. The question of whether AI ultimately displaces or empowers the advisor is one the industry has been wrestling with openly. However, the rapid integration of Claude by NewEdge advisors suggests that AI can be a powerful tool for empowering advisors and enhancing client services.
Key facts
- NewEdge Capital Group granted firmwide access to Claude, Anthropic's AI platform, across its two RIA businesses in New York.
- Advisors have developed over 100 custom tools using Claude in just weeks.
- Advisors are using Claude to distill lengthy financial plans and meeting notes into concise briefings in minutes rather than hours.
- The time required to build a client webinar has been compressed from hours to minutes.
- A Spring 2026 InspereX Pulse Survey found that 70% of advisors now actively use at least one AI tool in their practice.
- 78% of survey respondents said advisors who fail to adopt AI in the next three to five years will face a competitive disadvantage.
- LPL Financial and Orion recently announced their own integrations of Claude, making the technology available across a network of more than 30,000 advisors.
- NewEdge is continuing to invest in advisor enablement, including a growing library of Claude best-practices resources and peer-to-peer forums.
Context
The rapid adoption of AI in the financial advisory industry is part of a broader trend of AI integration across various sectors. As AI technologies continue to advance, more companies are exploring ways to leverage these tools to enhance efficiency and productivity.
The financial advisory industry is facing a projected shortage of roughly 100,000 advisors in US wealth management by 2034, according to McKinsey. This shortage underscores the urgency of the efficiency argument and the need for AI tools to augment advisor capabilities.
The adoption of AI in the financial advisory industry is not without its challenges. The question of whether AI ultimately displaces or empowers the advisor is one the industry has been wrestling with openly. However, the rapid integration of Claude by NewEdge advisors suggests that AI can be a powerful tool for empowering advisors and enhancing client services.