Nvidia is in discussions to invest in Perplexity as part of a funding round that could value the AI startup at over $30 billion, according to a report from The Information. This represents a more than 50% increase from Perplexity's previous valuation of $20 billion, finalized in September 2025.
TL;DR
- Nvidia is considering an investment in Perplexity during a funding round that could value the company at over $30 billion.
- Perplexity's valuation has increased by more than 50% since its last funding round, reflecting significant growth in its business.
- The investment, if finalized, would strengthen Nvidia's ties with Perplexity, a company that has already secured backing from notable investors like Jeff Bezos and SoftBank Group.
What happened
Nvidia is in discussions to invest in Perplexity as part of an equity funding round that could value the AI startup at over $30 billion, according to a report from The Information. This valuation represents a significant increase from Perplexity's previous valuation of $20 billion, which was finalized in September 2025.
Perplexity's annualized revenue has grown to over $750 million, up from under $250 million at the start of the year. This growth has been driven in part by Perplexity Computer, a cloud-based AI agent used by professionals to automate computer tasks.
Earlier this year, Perplexity signed a $750 million agreement with Microsoft to use its Azure cloud service, according to a Bloomberg News report. In June, Perplexity CEO Aravind Srinivas told CNBC that the company plans to go public in 2028, regardless of how the market receives the listings of AI rivals Anthropic and OpenAI.
Why it matters
This potential investment highlights the growing importance of AI startups in the tech industry and the increasing competition among major tech companies to secure stakes in these innovative firms.
For developers and startup founders, this news underscores the potential for significant growth and valuation in the AI sector, as well as the strategic partnerships that can drive that growth.
For tech investors, the news highlights the potential returns from investing in AI startups, as well as the importance of keeping an eye on the competitive landscape and the strategic moves of major tech companies.
Key facts
- Nvidia is in discussions to invest in Perplexity as part of a funding round that could value the company at over $30 billion, according to The Information.
- Perplexity's previous valuation was $20 billion, finalized in September 2025, according to The Information.
- Perplexity's annualized revenue has grown to over $750 million, up from under $250 million at the start of the year, according to The Information.
- Perplexity Computer, a cloud-based AI agent, has contributed to the company's growth, according to The Information.
- Perplexity signed a $750 million agreement with Microsoft to use its Azure cloud service, according to a Bloomberg News report.
- Perplexity CEO Aravind Srinivas told CNBC in June that the company plans to go public in 2028.
- Perplexity's existing backers include Amazon founder Jeff Bezos, SoftBank Group, and Nvidia, according to The Information.
Context
This potential investment comes at a time of significant growth and competition in the AI industry. Major tech companies are increasingly looking to secure stakes in innovative AI startups, as these companies are seen as key players in the future of technology.
Perplexity's rapid growth and significant valuation increase reflect the growing demand for AI solutions and the potential for significant returns in this sector. The company's plans to go public in 2028 also highlight the increasing confidence in the AI market and its potential for long-term growth.
For developers, startup founders, and tech investors, this news underscores the importance of staying informed about the latest developments in the AI industry and the strategic moves of major tech companies. It also highlights the potential for significant growth and valuation in the AI sector, as well as the importance of strategic partnerships in driving that growth.
