Salesforce and Anthropic have expanded their partnership to introduce Claudeforce, a new offering that allows joint customers to build agentic AI interfaces for Salesforce using Claude. The initial product, Salesforce in Claude, comes with 37 prebuilt sales skills designed to enhance CRM capabilities.
TL;DR
- Salesforce and Anthropic have launched Claudeforce, enabling customers to build AI interfaces for Salesforce using Claude.
- The initial product, Salesforce in Claude, includes 37 prebuilt sales skills to enhance CRM capabilities.
- Claudeforce aims to increase the value of Salesforce by allowing users to interact with it through agentic interfaces.
What happened
Salesforce and Anthropic announced the expansion of their strategic partnership to deliver Claudeforce. This new offering enables joint customers to leverage Salesforce data, workflows, business logic, actions, and governance within Claude. According to Patrick Stokes, president of Applications & Marketing at Salesforce, the partnership aims to dramatically increase the value of Salesforce by allowing users to interact with it through agentic interfaces.
The first product of the Claudeforce partnership is Salesforce in Claude, a plugin with 37 prebuilt sales skills. These skills enable sellers and agents to reason over live revenue context, automate pipeline updates, and take governed action within Claude. The plugin allows Claude-powered agents to access Salesforce data, workflows, and rules directly.
Salesforce is also embedding Claude directly into Slack, making it the default model for Slackbot, augmenting team decision-making via Claude Tag, and accelerating multiplayer coding through Slack Code. The partners plan to introduce more integrations across Claude, Salesforce, and Slack over time. The Salesforce in Claude elements of Claudeforce are available to some pilot customers now, with an open beta expected in September.
Why it matters
Claudeforce represents a significant shift in how CRM is delivered, moving away from traditional human interfaces to agentic AI interfaces. This change aims to increase the value of Salesforce by making it more accessible and efficient for users. According to Stokes, users are leveraging Claudeforce to create purpose-built command centers and for forecasting, significantly enhancing their productivity.
For developers and startups, Claudeforce opens up new possibilities for building AI-driven CRM solutions. The partnership between Salesforce and Anthropic provides a robust platform for integrating AI capabilities into Salesforce, potentially leading to innovative applications and workflows. However, customers will need to evaluate their token consumption when using Claudeforce, as it is not zero but also not as high as in development use cases.
Key facts
- Salesforce and Anthropic have expanded their partnership to deliver Claudeforce.
- Claudeforce enables customers to build agentic AI interfaces for Salesforce using Claude.
- The initial product, Salesforce in Claude, includes 37 prebuilt sales skills.
- Claude will be the default model for Slack, powering Slackbot and other features.
- Claudeforce is available to some pilot customers now, with an open beta expected in September.
- Salesforce in Claude elements will launch additional prebuilt skills starting in the third quarter.
- Claudeforce aims to increase the value of Salesforce by allowing users to interact with it through agentic interfaces.
- Customers will need to evaluate their token consumption when using Claudeforce.
Context
This partnership comes after Salesforce's TDX 2026 developer conference, where the company announced Headless 360, a platform designed to help enterprise teams build agent-first workflows. The conference highlighted the growing momentum around using Salesforce through agentic interfaces rather than traditional browser-based UIs.
Anthropic, the company behind Claude, has been seeing similar trends with its sales teams using Salesforce through Claude. The two companies worked together to create a solution and decided to productize the result as Claudeforce. This collaboration aims to address the challenges of scaling AI-driven CRM solutions, making them more accessible and efficient for users.
