What happened
Target announced it will launch a new app within OpenAIâs ChatGPT platform next week, enabling shoppers to browse, receive personalized recommendations, and purchase multiple itemsâincluding fresh foodâin a single transaction. The app will offer various fulfillment options such as drive up, pick up, and shipping. This move marks Target as one of the first retailers to integrate a full shopping experience directly into ChatGPT.
Why it matters
- The integration represents a significant step in AI-powered retail, offering consumers a conversational and curated shopping experience inside ChatGPT.
- It aligns with Targetâs strategy to meet customers in emerging digital spaces and enhance convenience during the critical holiday shopping season.
- The partnership with OpenAI builds on Targetâs broader technology investments aimed at improving customer, employee, and vendor experiences.
Key facts
- 1. Targetâs ChatGPT app launches in beta next week.
- 2. The app supports multi-item purchases, fresh food shopping, and multiple fulfillment methods (drive up, pick up, shipping).
- 3. Shoppers can build baskets across Targetâs full product assortment and purchase seamlessly through their Target account.
- 4. Targetâs merchandise sales declined 1.9% and store comps fell 3.8% in Q3 2025 amid ongoing turnaround efforts.
- 5. The app will evolve with new features such as linking Target Circle accounts and same-day delivery.
Key Voices
- Prat Vemana, Targetâs EVP and chief information and product officer, emphasized meeting guests in emerging spaces like ChatGPT and aims to make the shopping experience as natural and inspiring as chatting with a friend.
- Target highlighted the partnership with OpenAI as part of its broader technology strategy to enhance experiences for customers, employees, and partners.
- Not stated in the article.
