
OpenAI tests ads in ChatGPT, targeting 50% of shoppers using AI search
OpenAI begins testing ads in ChatGPT, aiming to monetize as 50% of shoppers use AI search, per McKinsey.
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OpenAI begins testing ads in ChatGPT, aiming to monetize as 50% of shoppers use AI search, per McKinsey.

OpenAI is building a reseller model for its ads business, hiring key roles to manage vendors and partners, targeting $100B in ad revenue by 2030.