What happened
OpenAI announced it will start charging Sora users for additional video generations beyond free daily limits. Users can now purchase credit packs, with $4 buying 10 extra video generations. The company cited unsustainable economics behind the previous unlimited or generous free usage model.
Why it matters
- This marks a shift from free to paid usage, affecting how users access Soraâs AI video generation.
- The change aims to make Soraâs business model financially sustainable as user demand grows.
- It introduces a pay-per-use system that could influence user behavior and content creation volume.
Key facts
- 1. OpenAI launched $4 credit packs for 10 extra video generations on Sora.
- 2. Current free daily generation limits are 100 for Pro subscribers and 30 for others but will be reduced.
- 3. The announcement was made on October 30, 2025, with immediate effect on credit purchases.
